Authenticity Archive

As we consume exponentially, we feel the need to gain a lost connection to the products we buy. We want to know where they come from, how they were made, how environmentally friendly they are... It is also a time in history where the customer has never had access to so much information. Customers now know as much, if not more, than the brands trying to sell their products. A shift has then occurred in which brands are held accountable for the messages they put out.

Model Status ↪

Rosie Findlay -- Vestoj

Fashion in 2017 Was Ruled by Bad Taste, but Why? ↪

Anastasiia Fedorova, Dec 13 2017 -- Highsnobiety

Is there such a thing as a brandless brand? ↪

Victoria Buchanan, 9 May 2018 -- The Future Laboratory

Gucci’s Diversity Drag ↪

R. Eric Thomas, April 17 2017 - NY Times

Is copying okay?

June 13 2018

The Rise of Copycat Culture & Counterfeit Fashion ↪

Lara Piras, 19 May 2016 -- Refinery29

We’re Living in a Copycat Culture ↪

Sadie Stein, January 31 2017 -- NY Times